Packaging

Cannabis and CPG packaging often come with a long list of rules, but that doesn’t mean the design has to feel restricted. These projects show how strong visuals and clear messaging can shine while staying fully compliant.

A tall, rectangular package of Empire Cola from Grassroots, standing on a wooden surface against a plain, textured background. The packaging features green and cream-colored geometric patterns and text.
Pack of Anthem pre-rolled cigarettes on a white table with a glass ashtray, a cup of coffee, and a plate with food.
A large beige bag of Anthem classic cannabis pre-rolls with red and black text and stars at the top, next to a small box of Anthem pre-rolls with five pre-rolls inside and one outside the box.
Billiard balls and a box of pre-rolled cigarettes on a pool table.
A black and white box with the label 'Find. Box of Bones' and a graphic of a bone, indicating it contains 40 pre-rolls.
Cannabis product packaging and accessories, including jars, a pack of rolling papers, and a black box, on a black reflective surface
A black box with a white stylized lotus flower logo, a teal box with intricate line patterns and the word "GRASSROOTS" in black, a small jar with a black lid, and a partially visible green and black item.
A container labeled 'Blues Brothers by Grassroots' with a black lid, a black digital wristband with 'BUBBA D Marriage counselor' displayed, and a cannabis bud on a teal surface.
Three bottles of CBD tincture in different concentrations (20:1, 10:1, 1:1) placed in front of their respective packaging boxes, on a reflective blue surface.
Two containers of WANA sour gummies, one with mango flavor and one with blueberry flavor, a triangle label, a cardboard box with a crowd photo and a yellow cannabis-shaped handle, and assorted gummies on a teal surface.
A blue container labeled 'Revolution Cannabis Gorilla Glue #4' with cannabis information and benefits, sitting on a concrete surface outdoors with a cloudy sky and distant buildings in the background.
Multiple small bottles of Spring Lake Surp Cherry Limeade flavor arranged in a cluster on a metallic surface.
A black dropper bottle labeled 'Grassroots Cannabinoid Solution 30 mL' placed in front of three boxes of the same product with different colored labels in purple, blue, and red, set against a teal marbled background.

Ideation and Concepting

Killer packaging takes time. We aren’t afraid to utilize emerging technologies in order to quickly try out ideas. The final product is what matters. It’s what your consumers reach for and connect with. Do what it takes to make it howl.

Two black jars with gold caps and labels featuring a black wolf illustration, cannabis leaves, and the text 'Dark Heart Luxury Grade Cannabis' on a dark background.
A black container with a wolf's head illustration and the words 'Dark Heart' in red text.
Cannabis product jar labeled 'Dark Heart' with a mountain landscape illustration and a black lid. Next to it, a round container with a label indicating strain 'Moonbeam Gelato,' hybrid sativa, 29% THC, 2% CBD.
A cannabis product label with a black background featuring an anatomical heart illustration, the words "Dark Heart" in large stylized text, and small text indicating it is a luxury grade cannabis. The label also includes heart icons, one in red and one in beige.

Craft Beer Cans and Labels

Four cans of Aleman craft beer cans designed in different colors (red, yellow, brown, green) with a stylized face and 'Aleman' logo on a bright yellow background, with condensation on the cans.
Three cans of Aleman beer resting on ice with scattered ice cubes around them.
Stacked cans of Aleman beer, including The Man and Ladiesman varieties, on a table in a store.
A bottle of Odyssey Hive American Pale Ale with a colorful space-themed label, set against a cosmic background with stars and galaxies.
Label for Odyssey Hive American Pale Ale beer, brewed with honey, featuring a colorful space-themed design with a bee and planetary imagery, with black background and vibrant text.
A black and white drawing of an alien or bug-like creature with multiple legs, claws, and antennae, floating above a swirling cosmic background with stars and a textured spherical object.

From the archives

Retail packaging has to grab attention fast, especially in busy seasonal aisles. This body of work, pulled from our archives, blends playful illustration and gift-ready design created for major national retailers such as Target, Starbucks, Walmart, Costco and Sam’s Club. Each SKU was built to stand out on the shelf and bring a sense of fun to food and beverage gift sets.

Three colorful bags of Taffy candies featuring cartoon characters from Nickelodeon shows: Super Bunny, Eggzellerator, and Dino-eggs, each with the number 48 indicating the quantity inside.
A completed Halloween-themed diorama with a castle entrance, haunted house decorations, painted pumpkins, candies, and spooky figures, inspired by initial sketch and clay sculpture.
Halloween-themed gingerbread house with ghost, ghost, pumpkin, and bat decorations. Halloween candies, chocolates, and snacks are displayed in front.
Two Christmas-themed mugs filled with hot chocolate, topped with cookies and candies, with red ribbons on top, featuring Santa Claus and snowman designs. Above, a festive winter scene with a snowman wearing a purple hat and red scarf, in a snowy land
A cartoon illustration of a witch dressed in purple, with a pointy hat and broomstick, standing next to a can of snack pop corn. The witch has green skin, orange hair, and is smiling while gesturing with her hand.
Three festive holiday signs for cafes featuring animated characters: a Santa Claus at Santa's Cafe, a penguin with a candy cane and the words Frosty Bites Diner, and a snowman with a top hat and scarf at Snowflake Cafe, all in colorful, cartoon style
Halloween-themed background with a haunted house, leafless tree, bats, ghosts, and a smiling cartoon ghost figure, along with a Baskin-Robbins ice cream tub featuring the same ghost mascot.
A white cup of frothy hot chocolate topped with cocoa powder, and a tin of Snow Valley Double Chocolate Cocoa Mix with a reindeer on the label, sitting on a wooden surface with blurred green and red holiday decorations in the background.
Canister of Snow Valley Artifically Flavored Chocolate Caramel Cocoa Mix featuring a cute teddy bear wearing a red and white scarf and Santa hat, and a cup of hot cocoa.
Decorative Christmas scene with Santa Claus holding a list, surrounded by a scroll with handwritten names, and a sketch of the same scene underneath.
A cartoon mummy with big eyes, wrapped in bandages, sitting on a purple background, holding a can of Mummy Mallows S'mores Kit featuring a similar mummy cartoon on the label.